Training and Consulting


Social Selling is maturing.

Gartner Hype Cycle. Social Selling is just now climbing out of the Trough of Disillusionment.

The Gartner Hype Cycle. Social Selling is just now climbing out of the Trough of Disillusionment.

 

That is, we’re finally getting past the initial hype-filled wave of self-proclaimed experts, gurus and sherpas promising, for just $250 an hour, to keep your sales organization from getting left behind in the Great Age of Social. Now that the mass die-off of telephone-wielding, old school sales reps didn’t happen as prophesied, let’s get to work!

You know your prospects are active on LinkedIn, Twitter and Facebook. You know they’re making a significant¬†part of the buying decision online. But how can you reach these people when they’re most receptive? Is there a way you can identify future clients early on and establish your company as the “go-to” for the services you provide?

Yes on both counts. But you have to resist the urge to just get on social media and start cranking out status updates and posts about your company’s greatness. Boasting and posting won’t get you there; relationship building will.

Every organization faces a slightly different set of challenges when it comes to social selling. Contact me today to find out how I can help your team get there faster.

Image Credits: Ferrara, John. 2012. Playful Design. New York: Rosenfeld Media.