Okay, the Houston, we have a problem thing has been overdone, but social selling has a problem and it’s not a small one: there’s a lot of bad advice out there.
And it’s bad advice from otherwise very bright people. Social selling, at its best, feeds relationships with prospects and clients by providing them a supply of valuable insights. It positions you, the sales professional, as an expert with the knowledge, experience and perspective to develop great solutions. The challenge is that it takes a rare combination of skills to do social selling well. You need the focus of a great sales professional, the keen eye of a marketer and the integrity of a journalist. Without engaging in a little “cross-training,” sales professionals find that time spent on social media isn’t translating into increased sales. And along the way, they’re peppering their prospects with low-quality, high-frequency content, running the risk of branding themselves as spammers.
So I’ve designed a training program, Social Selling 60, to help those who want to make the most out of a very limited amount of time to invest in selling via social media (i.e. 60 minutes a day). Specifically, I’ve crafted this program for:
- sales professionals, who want to sell more and earn more by establishing trust relationships with prospects on social media;
- sales managers, who need make the case for social selling and manage expectations;
- entrepreneurs and small business owners who don’t want to wait for the clients to find them; and
- marketing professionals who recognize that customers are more than eyeballs.
At its best, social selling feeds relationships with prospects and clients by providing them a supply of valuable insights. It positions you as an expert with the knowledge, experience and perspective to develop great solutions. Join me on this journey to better serve clients through social selling, and stay tuned for insights, perspectives, techniques and tools to accomplish more with social selling. Sign up below to receive (very infrequent and not remotely spammy) notifications about this program as it evolves.