I tend to be a follow = follow back** on LinkedIn. So when I go to my feed I can see a bell curve at work: a mix of posts relevant to my profession (25%), semi-interesting news related to business (50%) and the pit of sensationalism, spam and linkbait (25%).
In his Inc. piece, LinkedIn Is The New Facebook, Chris Dessi notes that over the past decade, the norms around posting on LinkedIn have loosened quite a bit. And I’ve got to agree: a similar content quality bell curve appears when I pop open my Facebook feed. Having said that, I do still see some restraint among LinkedIn members, at least the one’s who are serious about using the platform to advance their careers, so maybe LinkedIn hasn’t fully Facebookified. But what does this mean for someone hoping to network, job search, sell or market on LinkedIn? At the risk of being simplistic, here are a few really simple guidelines to help you manage the quality of your LinkedIn feed.
1. Unfollow Without Removing the Connection. You only get one feed on LinkedIn, so you’ve got to keep it clean. If you want to stay connected w/someone without hearing his or her every thought, you can hide that person’s content from your feed WITHOUT ending the professional connection. Just click the ellipsis button on the connection’s profile and choose Unfollow instead of Remove Connection. At present, s/he will not receive a notification that you cut the cord, and it would take more than a little digging to figure it out.
2. Post High-Quality Content. No, this doesn’t mean you have to be an expert writer or social media genius. Think about the kinds of insights which the people in your professional world (especially those whose job you want) will genuinely benefit from. LinkedIn is the perfect venue for this, so find content and share it along with your own perspective.
3. Don’t Share Low-Quality Content. Seriously, this isn’t hard. If someone in your network one of those “Share this if you’re as outraged as I am” posts, just don’t! There’s a time and place for it and you’re professional network ain’t it.
Other insights on the Facebooking of LinkedIn or lack thereof? Give me a shout on Twitter at @socialselling60.
** I know. There’s good reason not to add anyone and everyone to your professional network. I’ll address this in a future post.